News and Awards
TC Robbie introduces new brand colors at IDDBA

On June 30th, Robbie proudly announced that we joined TC Transcontinental and its packaging division.   Its an exciting time for us and our customers.  TC Transcontinental is a solid, well-established family-controlled corporation led by seasoned leaders driven by a vision for the future.  Their entrepreneurial experience will undoubtedly help Robbie grow and remain a supplier of choice for our customers.  With this new transition we have rebranded our colors.  Still located in the front of the hall but look for our new colors of light blue and green.  Booth 3001

This year's pouch line will include single serve Fresh N Tasty Bakery Pouches designed to hold 1-2 cookies offering the in-store bakery growth opportunities by placing pouches throughout high traffic areas.  Single serve pouches are great for consumers wanting to snack on fresh baked items.  Our larger pouch designed to hold 12-14 cookies is the consumer's choice for its stay-fresh barrier film, easy carry handle, resealable zipper, and large window to view the product.

For the prepared foods counter, TC Robbie will be showing a wide variety of packaging solutions called Hot N Handy, designed with a resealable zipper, proprietary film structure and venting for enhanced food integrity.  Pouches hold rotisserie chicken, fried chicken, snack foods and ribs.  Consumers love the easy-carry handle and the added convenience of warming their food in the microwave - right in the pouch!

Stop by so we can share ways to help increase your brand's power through value positioning, consistent messaging and differentiation.  We will be showing the latest packaging options for establishing your store as a snacking and prepared meal destination!   Ask for a copy of our Deli and Bakery Playbooks - packed with statistics, trends and consumer research.

See you in Anaheim!  Look for our new colors!